“Start with Why” by Simon Sinek is a delightful jaunt through the world of inspirational leadership and the magic of the Golden Circle – the WHAT, HOW and most importantly… WHY. Imagine, if you will, a world where everyone starts their day, not with the dreary “What do I have to do?” but with the sparkly, eye-twinkling “Why am I doing this?” Sinek, our tour guide in this world of purpose-driven actions, nudges us to embrace our inner ‘why’.

Here’s the gist:

1. The Golden Circle – Picture a bullseye with three rings. In the center is ‘Why’, surrounded by ‘How’, and then ‘What’. Most people and companies do the hokey pokey starting from the outside in, but Sinek says, no, no, do the twist from the inside out! Start with ‘Why’ – your purpose, cause, or belief. This is the secret sauce that makes people go, “Take my money!”
2. Leaders Eat Last, But They Start with Why – Great leaders, like a magician pulling a rabbit out of a hat, inspire us not by the tricks (What) or the technique (How) but by revealing the magic behind the show (Why). They create a trusty tribe where members feel safe and valued. This is not Hogwarts, but it’s close.
3. The Apple of Sinek’s Eye – Apple Inc., the poster child of ‘Start with Why’, doesn’t just sell us gadgets. They sell us a belief in challenging the status quo and thinking differently. Why buy a computer when you can buy a slice of revolution, right?
4. The Sticky Simon Says – Sinek suggests that our ‘Why’ should be as sticky as a catchy song. Once you find it, it should stick with you and everything you do. This isn’t just about work, it’s about life!
5. A Tale of Tickers – And for those in the corporate jungle, remember, people don’t buy what you do; they buy why you do it. This isn’t just about profits and stock tickers; it’s about making hearts tick.

So find your own why! Start your day by asking, “Why am I doing what I’m doing?” Whether it’s brewing coffee or sending emails, there’s a ‘why’ there. Find it and suddenly, life’s a party. There you have it, a whimsical whirlwind tour of “Start with Why”, where the mundane transforms into the meaningful, and every day is a quest to answer that magical question: “Why?”