WHAT IS IT?

The CineCoup Film Accelerator is a new studio model that helps independent filmmakers develop, market, and finance their feature films.

Filmmakers apply with a movie trailer video then advance through a gamified selection funnel designed to develop their projects and build fan support on the CineCoup social web platform. A final project is greenlit with up to $1 Million in production financing and a release in Cineplex Theatres. The Final 5 projects are optioned for development.

PROJECT HIGHLIGHTS

• OF NOTE:
  • Designed a complete overhaul of the user flow, resulting in a 25% rise in site usability satisfaction.
  • Interest from financiers was so widespread that we gave away three $1M prizes.
• CINECOUP SPEND ON FILM PRODUCTIONS TO DATE: $2.5M with another $4.5M soon to be made
• SOCIAL REACH: 41M individuals experienced CineCoup-related content
• UNIQUES: 650,000
• USER PARTICIPATION:
  • 105,000 HRS spent on the site
  • 23,000 HRS were spent watching videos
  • 82,000 HRS SPENT exploring, earning votes (commenting, rating, sharing, etc.)
• CONVERSION (visitor to registered): 15%
• EARNED MEDIA: 650+ pieces worth $4.8M

MY ROLE

As the senior producer and project owner, I lead a team of over 20 people: including designers, developers, editors, actors, contractors, statisticians and social media experts to deliver and update a complex software application made simple for the Users. My tasks included:

• Client Management – presenting and reporting to Michael Kennedy (Executive Vice President) and Matt Devuono (Director of Event Cinema) at Cineplex.
• Analytics – overseeing and delivering analytics reports on platform performance.
• Branding – building and maintaining CineCoup branding throughout all social networks, press releases, platforms and print collateral.
• Content strategy – creating and setting up the editorial direction for web, print, social, presentations, videos, events and press.
• User Experience Design – making a complex concept into a seamless voting, social and viewing experience that was simple, easy and enjoyable.
• Event planning and execution – set up a national Canadian road tour with multiple events along with the Big Deal Event and after party in Banff to announce the 3 X $1,000,000 winners.