WHAT IS IT

Active for Life is a Canadian not-for-profit social enterprise founded by B2ten. They are a national initiative created to help parents give their children the right start in life through the development of physical literacy.

MY ROLE

Active for Life (AfL) is a Canadian not-for-profit social enterprise founded by B2ten. They are a national initiative created to help parents give their children the right start in life through the development of physical literacy.

Many of my tasks listed above in the Coup Company section are also performed for AfL. Since the beginning of my work with AfL, I have been charged with building:

• The KidActive App – Contains activities for parents to teach their kids specific physical skills.
• The Lesson Plan Builder – Industry pros can build thousands of varieties of lesson plans targeting specific skills.
• The Physical Literacy Infographic – Helps parents understand what physical literacy is and why it’s so important.
• The Active for Life Site – I run and maintain the AfL site. I make sure that the growth of Users is monitored an performance and UX is always being adjusted.