WHAT IS IT?

Caravan, in partnership with Creative Artist Agency (CAA), co-founds companies authentically powered by the world’s most iconic artists and athletes.

Caravan focuses on product categories that are often neglected or not fully explored, aiming to address real consumer issues through creative solutions. The team leverages its proprietary data and extensive reach to identify distinct market opportunities, which aids in the development of genuine brands that immediately resonate with audiences. Caravan’s team, with experience in co-founding, managing, and investing in various companies, collaborates with artists to contribute to the creation process with a strong understanding of market trends and brand development.

HIGHLIGHTS

• Launched the first trivia app on Apple Arcade.
• Created multiple celebrity product companies and obtained funding for over 5 companies.
• Partnered with over 10 celebrities including A-list celebrities and viral social sensations.
• Built a framework to analyze, design and present market verticals with the intention of signing celebrities.

MY ROLE

As the Director of Production, I would help the new companies go from board sign-off to launch. I helped with the logistics of setting up the business, building the site and launching the products. Here are the high-level tasks I performed:

1. Product Development and Management: Oversee the development of the product or service, ensuring it meets market needs and quality standards. This includes feature specification, design, and user experience considerations along with product registration.
2. E-commerce Platform Setup: Shopify set-up to align with the startup’s needs, including website design and functionality. This also meant recommending and setting up over 30 apps for each Shopify instance.
3. Digital Infrastructure Development: Establish the necessary digital infrastructure, including website development, mobile app development (when applicable), and integration of necessary APIs and software tools.
4. Legal and Compliance Checks: Ensure all legal requirements are met, including privacy policies, terms of service, WCAG accessibility, and compliance with e-commerce regulations.
5. Financial Planning and Management: Assist in financial planning, including budgeting, pricing strategies, and setting up payment processing systems.
6. Supply Chain and Logistics Planning: Develop a supply chain and logistics strategy, including inventory management, shipping, and handling processes.
7. Marketing and Advertising Strategy: Develop and implement a marketing and advertising strategy, including digital marketing, content marketing, social media strategy, and SEO.
8. Sales Channel Development: Identify and establish various sales channels primarily establishing online marketplaces.
9. Customer Service Setup: Set up customer service systems, including support channels, service policies, and feedback mechanisms.
10. Analytics and Performance Monitoring: Implement analytics tools to monitor website traffic, customer behaviour, sales data, and other key performance indicators.
11. Post-Launch Support and Growth Planning: Provide ongoing support post-launch, including analyzing performance data, making iterative improvements, and planning for growth and scalability.