AREAS OF EXPERTISE
Leadership and Mentoring – Fostering an inclusive and trustworthy environment built around an engaging and fulfilling workplace.
Presentation and Facilitation – Presenting to large groups, investors, senior management and board members. Running workshops and corporate working sessions.
User Journey Breakdown – User acquisition, attribution, churn, retention and win-back.
Operations and Process Iteration – Reporting, creating development frameworks, budgeting, managing risk, exploiting efficiencies and managing resources.
Digital Strategy – Establishing and maintaining relevant KPIs through data research and business intelligence.
EXPERIENCE
DIRECTOR OF PRODUCT MANAGEMENT
B2Ten/Active for Life (August 2011-Present)
m56 Studios/Caravan (December 2018-June 2023)
OverInteractive Media Inc./The Coup Company (June 2012-Dec. 2018)
Dare – Digital Advertising Agency (April 2011-October 2011, web/film production-work study)
Electronic Arts – EA (September 2011-January 2012, work-study)
CORE COMPETENCIES AND ACCOMPLISHMENTS
— Managed a portfolio of various-sized product initiatives with an active role in leading the expansion of product teams from 3 PMS and engineers to 25+.
— Team building on multimedia projects while creating an environment of cohesiveness between the internal teams and 5+ external vendors.
— Presented complex concepts to large audiences of 250+ people.
— Managed 8+ projects ($5 M of build) simultaneously, all with successful outcomes.
— Implementation and documentation of processes and best practices for native app builds, multimedia solutions and e-commerce sites.
— Met strict deadlines in a high-pressure environment by establishing priorities and adjusting scope efficiently to minimize risk.
— Established a shared vision with multiple stakeholders for various products and built consensus on priorities leading to successful product executions.
— Performed extensive work in multifaceted areas such as digital storytelling, UX design, directing, scriptwriting, game design/ development, and virtual world design/development.
— Exhibited strong skills in diplomacy, flexibility and patience with the ability to communicate clearly across departments and continents.
— Performed team interviews and retrospectives to improve ways-of-working to create more efficiencies, develop better communication and delegate responsibly.
SOFTWARE USED
Project Management and CRM: Asana, Slack, Assembla, Zoho, Podio, Basecamp, Quickbooks, Wikis, Shotgun, MS Project, Salesforce, Sugar, Evernote, G-Suite, Trello, App Store Connect, Apple Developer, Play Console
Communications and Customer Success: Leanplum/Clevertap, Constant Contacts, Mailchimp, Klaviyo, Groove, Gorgias, Zendesk, Survey Monkey, Typeform, Firebase, ChatGpt4, Revenue Cat
Analytics and Research: Tableau, Mixpanel, Google Universal, GA4, Google Tag Manager, Apptopia
E-commerce and 3PL: Shopify, Shipbob, Bold, Stripe
Programming, Ticketing and CMS: Processing, Java, HTML, BitBucket, Github, Markdown, WordPress, Nova, Webflow, Squarespace
Design and Production: MS Office, Canva, Figma, Sketch, After Effects, Photoshop, Premiere, Final Cut Pro, Motion, Lucid Charts
PROJECT MANAGER/MARKETING MANAGER
Outcome3 Internet Marketing – Vancouver, BC (Sept. 2008 – Apr. 2010)
CORE COMPETENCIES
— Search Engine Optimization/Internet Marketing
— Writing for the web; blogs, page copy, newsletters, SEO-rich articles
— Web design for optimization/interactivity
— Client relations and negotiations
— Online business strategy creation and implementation
— Brand development and management
Leadership/Marketing Highlights:
— Presented benefits of product story and use of internet marketing to 10+ companies.
— Maintained client relationships for high end customers in online environment.
— Created CPC campaign resulting in a 7.2% CTR and a 5.2% boost in sales.
— Project managed team of 5 on a rebranding campaign for the Outcome3 website resulting in a 35% increase in visitors and 15% increase in conversions.
Report Management:
— Generated informational analysis: Project Charters/Plans, Change Requests, Status Reports
— Used CRM to keep detailed notes and log of clients, projects, milestones and co-worker.
EDUCATION
MASTER OF DIGITAL MEDIA
University of British Columbia – Great Northern Way Campus (Sept. 2010 – Apr. 2012) GPA– 4.0
BACHELOR OF BUSINESS ADMINISTRATION
Simon Fraser University – Burnaby, BC (Concentration- Entrepreneurship) 2008
— Relevant Courses: Project Management, Leadership, Business Communication, Marketing (A+), Managerial Accounting, Data and Decisions, Creativity In Business
— Extended Minor In Communications: Social Contexts of Information Technology, Information Technology and the New Media, Cultural Dimensions of Advertising
COMMUNITY EXPERIENCE
Langley Board of Education – Langley, BC Fund Raising Coordinator
Organized 30 volunteers and assisted in the management of a donation drive with the proceeds going to Langley inner-city elementary school children. Administered and monitored many different tasks (cash flow, intake and pricing goods, displaying items attractively) to keep efficiency between the receiving and selling goods.
RELEVANT CERTIFICATIONS
— MIT Sloan + CSAIL: Artificial Intelligence: Implications for Business Strategy
— PMI: Disciplined Senior Agile Scrum Master
PROFESSIONAL MEMBERSHIPS
Member, Project Management Institute, 2007
Member, PMI- West Coast Chapter
