The Movies



The CineCoup Film Accelerator is a new studio model that helps independent filmmakers develop, market, and finance their feature films.

Filmmakers apply with a movie trailer video then advance through a gamified selection funnel designed to develop their projects and build fan support on the CineCoup social web platform. A final project is greenlit with up to $1 Million in production financing and a release in Cineplex Theatres. The Final 5 projects are optioned for development.


  • OF NOTE:
    • Designed a complete overhaul of the userflow which resulted in a 30% rise in site usability satisfaction
    • Interest from financiers was so wide spread that we were able to give away two $1M prizes
  • CINECOUP SPEND ON FILM PRODUCTIONS TO DATE: $2.5M with another $4.5M soon to be made
  • SOCIAL REACH: 41M individuals experienced┬áCineCoup┬árelated content
  • UNIQUES: 650,000
    • 105,000┬áHRS spent on the site
    • 23,000 HRS were spent watching videos
    • 82,000 HRS SPENT exploring, earning votes (commenting, rating, sharing, etc.)
  • CONVERSION (visitor to registered): 15%
  • EARNED MEDIA: 650+ pieces worth $4.8M


As the senior producer and project owner, I lead a team of over 20 people: including designers, developers, editors, actors, contractors, statisticians and social media experts to deliver and update a complex software application made simple for the Users. My tasks included:

  • Client Management – presenting and reporting to Michael Kennedy (Executive Vice President) and Matt Devuono (Director of Event Cinema) at Cineplex
  • Analytics – overseeing and delivering analytics reports on platform performance
  • Branding – building and maintaining CineCoup branding throughout all social networks, press releases, platform and print collateral
  • Content strategy – creating and setting up the editorial direction for web, print, social, presentations, videos, events and press
  • User Experience Design – making a complex concept into a seamless voting, social and viewing experience that was simple, easy and enjoyable to use
  • Event planning and execution – set up a national Canadian road tour with multiple events along with the Big Deal Event and after party in Banff to announce the 2 X $1,000,000 winners
Go to Platform
  • Kraft HockeyVille
  • CBC’s ComedyCoup