Strategy | Leadership | Production

Michael Brynjolfson

About

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About

Director of Product Management

Seasoned Director in areas of Product Management and Digital Production with over 15 years of experience in the tech, game, and film sectors. Proven success in leading diverse projects worth over $5M and managing cross-functional teams of 25+ people and 4+ vendors. Established expertise in leadership, digital strategy, and process development, all aligning with the strategic direction of the organizations. Valued for a unique blend of technical knowledge, adaptability, and calmness under pressure, ensuring consistent delivery of high-quality digital products within strict deadlines and budget constraints. Always solutions-focused.

Biggest asset? “My ability to stay calm under the most stressful situations. Keeping a relaxed but urgent demeanour helps everyone follow suit and provides a better focus for quickly resolving the task at hand.”

Resume

Resume

AREAS OF EXPERTISE

Leadership and Mentoring – Fostering an inclusive and trustworthy environment built around an engaging and fulfilling workplace.

Presentation and FacilitationPresenting to large groups, investors, senior management and board members. Running workshops and corporate working sessions.

User Journey Breakdown – User acquisition, attribution, churn, retention and win-back.

Operations and Process Iteration – Reporting, creating development frameworks, budgeting, managing risk, exploiting efficiencies and managing resources.

Digital Strategy – Establishing and maintaining relevant KPIs through data research and business intelligence.

 

EXPERIENCE

DIRECTOR OF PRODUCT MANAGEMENT

B2Ten/Active for Life (August 2011-Present)

m56 Studios/Caravan (December 2018-June 2023)

OverInteractive Media Inc./The Coup Company (June 2012-Dec. 2018)

Dare – Digital Advertising Agency (April 2011-October 2011, web/film production-work study)

Electronic Arts – EA (September 2011-January 2012, work-study)

CORE COMPETENCIES AND ACCOMPLISHMENTS

— Managed a portfolio of various-sized product initiatives with an active role in leading the expansion of product teams from 3 PMS and engineers to 25+.

— Team building on multimedia projects while creating an environment of cohesiveness between the internal teams and 5+ external vendors.

— Presented complex concepts to large audiences of 250+ people.

— Managed 8+ projects ($5 M of build) simultaneously, all with successful outcomes.

— Implementation and documentation of processes and best practices for native app builds, multimedia solutions and e-commerce sites.

— Met strict deadlines in a high-pressure environment by establishing priorities and adjusting scope efficiently to minimize risk.

— Established a shared vision with multiple stakeholders for various products and built consensus on priorities leading to successful product executions.

— Performed extensive work in multifaceted areas such as digital storytelling, UX design, directing, scriptwriting, game design/ development, and virtual world design/development.

— Exhibited strong skills in diplomacy, flexibility and patience with the ability to communicate clearly across departments and continents.

— Performed team interviews and retrospectives to improve ways-of-working to create more efficiencies, develop better communication and delegate responsibly.

 

SOFTWARE USED

Project Management and CRM: Asana, Slack, Assembla, Zoho, Podio, Basecamp, Quickbooks, Wikis, Shotgun, MS Project, Salesforce, Sugar, Evernote, G-Suite, Trello, App Store Connect, Apple Developer, Play Console

Communications and Customer Success: Leanplum/Clevertap, Constant Contacts, Mailchimp, Klaviyo, Groove, Gorgias, Zendesk, Survey Monkey, Typeform, Firebase, ChatGpt4, Revenue Cat

Analytics and Research: Tableau, Mixpanel, Google Universal, GA4, Google Tag Manager, Apptopia

E-commerce and 3PL: Shopify, Shipbob, Bold, Stripe

Programming, Ticketing and CMS: Processing, Java, HTML, BitBucket, Github, Markdown, WordPress, Nova, Webflow, Squarespace

Design and Production: MS Office, Canva, Figma, Sketch, After Effects, Photoshop, Premiere, Final Cut Pro, Motion, Lucid Charts

 

PROJECT MANAGER/MARKETING MANAGER

Outcome3 Internet Marketing – Vancouver, BC (Sept. 2008 – Apr. 2010)

CORE COMPETENCIES

— Search Engine Optimization/Internet Marketing

— Writing for the web; blogs, page copy, newsletters, SEO-rich articles

— Web design for optimization/interactivity

— Client relations and negotiations

— Online business strategy creation and implementation

— Brand development and management

 

Leadership/Marketing Highlights:

— Presented benefits of product story and use of internet marketing to 10+ companies.

— Maintained client relationships for high end customers in online environment.

— Created CPC campaign resulting in a 7.2% CTR and a 5.2% boost in sales.

— Project managed team of 5 on a rebranding campaign for the Outcome3 website resulting in a 35% increase in visitors and 15% increase in conversions.

 

Report Management:

— Generated informational analysis: Project Charters/Plans, Change Requests, Status Reports

— Used CRM to keep detailed notes and log of clients, projects, milestones and co-worker.

 

EDUCATION

 

MASTER OF DIGITAL MEDIA

University of British Columbia – Great Northern Way Campus (Sept. 2010 – Apr. 2012) GPA 4.0

BACHELOR OF BUSINESS ADMINISTRATION

Simon Fraser University – Burnaby, BC  (Concentration- Entrepreneurship) 2008

— Relevant Courses: Project Management, Leadership, Business Communication, Marketing (A+), Managerial Accounting, Data and Decisions, Creativity In Business

— Extended Minor In Communications: Social Contexts of Information Technology, Information Technology and the New Media, Cultural Dimensions of Advertising

 

COMMUNITY EXPERIENCE

Langley Board of Education – Langley, BC                                                                 Fund Raising Coordinator

Organized 30 volunteers and assisted in the management of a donation drive with the proceeds going to Langley inner-city elementary school children. Administered and monitored many different tasks (cash flow, intake and pricing goods, displaying items attractively) to keep efficiency between the receiving and selling goods.

RELEVANT CERTIFICATIONS

 

— MIT Sloan + CSAIL: Artificial Intelligence: Implications for Business Strategy

— PMI: Disciplined Senior Agile Scrum Master

 

PROFESSIONAL MEMBERSHIPS

Member, Project Management Institute, 2007

Member, PMI- West Coast Chapter

Work

Work

Click portfolio title for more on each.

Book Recos

Book Recos

Click title to see more about each book.

Contact

Contact

You can call me at:
778. 231. 1014
Or email me at:
Michael.Brynjolfson@gmail.com